A Last Bit of Summer Romance…with SIMONS & Park Royal

A Last Bit of Summer Romance with SIMONS and Park RoyalThe September issues may be out, but if this glorious hot weather in Vancouver is any indication, summer isn’t over YET. And while I may be pinning up my fall fashion wish list, I’m still going to soak up every last bit of summer by wearing my summer attire until it’s too damn cold to do so. My favourite piece of choice? A romantic summer dress of course! This Self Portrait lace dress just begs for those hot summer nights and twirling at sunset. This dress is from SIMONS Park Royal, which has a great selection of both affordable fashion (including their in-house lines I adore like twik and Icone), as well as designer labels like Self Portrait amongst Moschino, Carven, Elizabeth and James, and Mary Katrantzou, just to name a few.

A Last Bit of Summer Romance with SIMONS and Park Royal

With this dress having such a bold floral lace pattern, I wanted to keep the accessories I paired with it quite muted so that the dress was the focal point. A simple suede tie choker from ALDO and a thrifted black satin clutch does the trick. Taking inspiration from the black, white and soft baby blue colour palette of the dress, I also paired it with these black and white pumps from Town Shoes, which were the perfect pop on my feet while cohesively bringing the whole look together. Pssst…both the choker and shoes are also from Park Royal Shopping Centre!

A Last Bit of Summer Romance with SIMONS and Park RoyalA Last Bit of Summer Romance with SIMONS and Park RoyalA Last Bit of Summer Romance with SIMONS and Park RoyalI love the fact that a dress in this timeless feminine style, with its curve-hugging silhouette and a-line frill bottom, is something I can wear for seasons to come. And when the colder months do arrive, I can easily transition it to Fall with a simple white t-shirt or turtleneck layered underneath (hello 90’s!!!), finished with a black blazer or moto jacket worn on top.

A Last Bit of Summer Romance with SIMONS and Park RoyalSpeaking of Fall, if you want to see more fabulous looks from SIMONS and Park Royal, then be sure to tune into CTV Morning Live next week as I bring you two Back to School Fashion segments, all from fabulous Park Royal retailers! On Wednesday, August 31 I showcase great looks for those cuties aged 6-12, and on Thursday, September 1, it’s all about the hottest looks for teens and college students! Plus, I am excited to announce that I have partnered up with SIMONS to giveaway a $100 GC through my Instagram, perfect for snagging a back to school outfit for your little one or perhaps a perfect fall piece for yourself!

SIMONS $100 GIVEAWAY Contest details:

  1. Follow me on Instagram (@ManaMansour).
  2. Comment on ANY photo posted from this SIMONS romantic outfit on my Instagram + Tag a friend.
  3. Comment on this blog post for an additional entry.
  4. Contest closes on Thursday, September 1 at midnight!

Good luck and don’t forget to tune into CTV Morning Live next week! xx

~ All photography by the talented Randa Salloum. ~

Summer Ready with Diane’s Lingerie

Summer Ready with Diane's LingerieIt’s official: summer is finally here on the west coast! For months us ladies wait patiently to bust out our warm-weather wardrobe, body-con dresses, low-cut t-shirts, off-the-shoulder tops, backless boho rompers…sounds divine doesn’t it? Not so much when figuring out what bras to wear under those delightful pieces seems more difficult than navigating the Bermuda Triangle. This conundrum is one that so many women face at this time of the year: how to still rock these fashion-forward pieces with the proper undergarments as a normal healthy-sized woman and not a waif-thin model. If you’re larger chested like me, going without any support is not an option, but visible straps or unsupportive miniscule bras that don’t hold the girls up doesn’t sound very appealing either. Now what’s a gal to do??!!

summer ready with Diane's Lingerie

Enter the perfect fitting summer bra, from the experts that have been doing it for over 30years, Diane’s Lingerie. I first began shopping at Diane’s Lingerie about 6 years ago, and it was truly life changing. For so long I was unable to find a proper fitting bra for my small frame and large cup size. The big box stores automatically think that if you have a large cup size you must be 200 pounds, therefore you don’t need a small band size at all. Not the case! Upon my first fitting experience at Diane’s, I learnt that almost 80% of women wear the wrong sized bra (I know, it’s utterly shocking) and even with my extensive knowledge on the subject, I still was off with the fit I had at the time. Thankfully the lovely staff at Diane’s outfitted me with the proper size and the proper shopping know-how. I immediately came home, put all my old bras in the charity bin and I haven’t looked back since.

summer ready with Diane's Lingerie

If I had challenges with finding the right bra, I know that other women definitely have them too. That’s why I was so excited to partner with Diane’s Lingerie to host an intimate event this month that tackled the summer undergarment problem, while also teaching women the tips and tricks to find the perfect fitting t-shirt bra. It was wonderful to have Diane’s Lingerie filled with female media and digital influencers of all different shapes and sizes, all with different sets of concerns that we could tackle and solve in one evening. As Diane’s motto so perfectly states, every body is unique and we fit them ALL.

summer ready with Diane's Lingerie

Some of the lovely guests in attendance, from left to right: Meghan Faye, Crystal Carson, Lucy Yun and Fashion Magazine’s Joy Pecknold.

summer ready with Diane's Lingerie

June132016_Event_DianesLingerie5 copyFor those you didn’t get a coveted spot to the Summer Ready event, I want to share with you the knowledge that was the cornerstone to my presentation for our guests. Firstly: how to find the perfect t-shirt bra. In order to find the perfect one, you must first know what “perfect” looks like. A great-fitting t-shirt bra is one with smooth and seamless cups, and that is completely invisible when worn under your t-shirt. For fit, here are the top things to look for:

  • The bra band should fit snuggly because it provides the majority of the support. The bra band should sit lower down on the back (parallel or lower than the front of the bra), and it shouldn’t be riding up. Most women are wearing the bra band too loose, which causes it to ride up the back while the front of the bra tips forward. This creates an unbalanced silhouette. It also causes the back to not look smooth under a t-shirt. When the bra band is too loose, it also means you are getting no support from the bra.
  • The placement of the wires should include all of the breast tissue.
  • The cups should hold all of the breast tissue, no gaps or spillage.
  • The center gore should sit flat against the chest.
  • The shoulder straps should have the proper tension and stay in place on the shoulders. That means no falling straps when you move your arms.

June132016_Event_DianesLingerie18 copyJune132016_Event_DianesLingerie17 copy

Highlights from the event’s fashion presentation, with Diane’s Lingerie’s Store Director, Lynda Barr

A flattering fit always comes first when choosing a bra, but if you’ve got the fit down pat, then it’s time to have some fun! Never before in fashion have bras become a fashion piece themselves; no longer completely covered up, bras and bralets are peeping through see-through lace, worn alone under blazers and vests or as a top to high-waisted skirts and wide-leg pants. At the event I wanted to play with this concept and provide some fashion inspiration for our media guests. I styled two fashion forward summer outfits as part of my presentation, which had the bras on full display! First I styled a blue and white gingham-printed Marie Joe bra as a top (that can also pass as swimwear!), worn under a white long sleeveless vest and paired with a printed high-waisted skirt with a fun hemline tassel. The next outfit had a strapless bra peeping through a gorgeous beach coverup (both from Diane’s Lingerie) that can be dressed up with jeans and heels (as seen on our model) or dressed down with shorts or a bathing suit for the pool. When you have a proper-fitting, great quality bra, trust me, you’ll want to show them off!

summer ready with Diane's Lingerie

Posing with Diane’s Lingerie’s President and Owner, Sharon Hayles and our two models who are wearing the fashion looks I styled, all using bras from Diane’s Lingerie.

The last bit of knowledge myself and the staff at Diane’s Lingerie wanted to leave our guests with was what bras make up the perfect bra wardrobe. As women we all have underwear drawers filled with pieces we either never wear or have only worn a handful of times. That’s simply money down the drain! Instead, the staff at Diane’s recommends having the following must-have pieces:

  • Seamless bras (for those t-shirts and tight-fitting dresses)
  • Sports bra
  • Strapless bra
  • Multi-way bra (aka a bra with straps that can be manipulated and changed to accommodate different straps or halters)
  • Special(Just for you) bra- something lacy and fabulous! And while you’re at it, get the matching bottoms too.

summer ready with Diane's LingerieSome last words of advice on your bra wardrobe…even if you know your size through and through, you should still be fitted once a year. Factors like weight change, pregnancy, and hormones can cause breast size to change.

The Summer Ready x Diane’s Event was such a treat to be a part of, and I happy to be able to share the knowledge we provided here on Style by Mana with all of you. For highlights and more tips from the event, be sure to follow @DianesLingerie on social media and look up the hashtag #summerreadyxDianes.

summer ready with Diane's Lingerie

Speaking to Daily Hive’s Lifestyle Editor, Crystal Kwon.

summer ready with Diane's Lingerie

summer ready with Diane's Lingerie

Happy Summer!! xx

My Top 5 Shopping Tips for Eyeglasses

5 Tips on Shopping for Eyeglasses

Many folks don’t know that I am a major eyeglasses junkie. This is in part due to my substantial blindness (I wear contacts on camera or I wouldn’t even be able to see the person I am interviewing), and to the fact that I absolutely love eyewear. It’s fashion for your face!! I figure if you’re going to be blind, you might as well have fun with it, am I not right!? Currently I own about 6 pairs of glasses, and before you think that’s a bit excessive, it’s a collection that I have curated over a number of years. Each pair works with a different type of outfit or mood that I am sporting. For example, I have super masculine thick-framed glasses for when I am doing more of an edgy look, and a couple classic cat-eyes in different colour combinations for when I want to look fashion-forward and flirty. However, no matter the style of frames, they all work well with my face…an important eyewear rule that I’ve mastered after so many years of blindness.

Top 5 Shopping Tips for Eyeglasses

My Top 5 Shopping Tips for Eyeglasses

If you’re in the market to purchase a new set of frames, I want to impart on you what I have learnt. Trying on numerous pairs until you find the perfect one is a given, but below you’ll find my list of top 5 tips on how to best select eyeglasses, which I know will save you time and some of the overwhelming feelings that come with the experience.

  1. Fit trumps trend – If you’ve ever said “I want those insane frames Rihanna wore!!” Stop right there. Before you even consider any pair of glasses, make sure the frames first and foremost fit you well, rather than what’s trendy in the magazines. Let’s face it, eyewear is expensive, especially prescription eyeglasses, and it’s an accessory that you will not be buying often, so make sure it’s the best possible choice rather than the choice of the moment.
  2. Proportion – Speaking of fit, your frames should be well proportioned with the rest of your face. A general rule is that the frames should be about the same width of your face, not too wide that it takes it over, and not too narrow that it cuts off any of your features. The top of your frames should hit your eyebrows. Sunglasses are the exception of course (sometimes bigger is better!). But remember, what looks good as sunglasses not always translates with prescription eyeglasses.
  3. Contrast – Glasses   are an excellent way to enhance features on your face that need a bit of help. In order to do that, it’s all about finding something that nicely contrasts with your natural features. For example, if you have rounder features, go for more angular-shaped glasses. On the other hand, if you have more angular features, create the illusion of softness with a rounder shape.
  4. Color – Choose a colour that works well with your skin tone and hair colour. The safe bet is always neutrals, be it black, grey, tortoise or even clear, but sometimes a bright hue can work wonders, like a blue or a red. It’s up to you how big of a statement you want to make. But again, it’s about finding something that works well for you…in other words, a colour that you won’t get sick of, no matter what colour that is.
  5. Quality – Prescription eyeglasses isn’t the area to be cutting corners. A great quality pair of frames and lenses will last you for years, and that’s important for something that has so much repeated use. Quality doesn’t necessarily mean you must buy from famous brand names like Prada or Gucci (as much as I love those lines). I know of some great hand-made, even local brands that produce high-quality and stylish pieces. Also, if your budget allows, try to get the best anti-reflective scratch resistant lenses possible, it will save you a lot of headaches in the long run.

My Top 5 Shopping Tips for Eyeglasses

Now that you know some tips on how to select a pair of glasses, it’s all about where to shop! In Vancouver, there is only one place that offers the most stylish selection with a killer customer experience and that is The Optical Boutique in Kerrisdale. This is where I found these amazing J.F. Rey houndstooth cat-eye frames seen here under the wonderful guidance and expertise of owner Sue Randhawa (who also happens to be one of Vancouver’s most stylish women and a dear friend). There has not been one time when I am wearing these frames that I don’t get some sort of compliment…they definitely turn heads! However, in addition to the cutting-edge European labels The Optical Boutique carries, they also have a great assortment of more classic shapes and styles, so there is really something for everyone. Plus, an afternoon chatting with Sue leaves you with nothing but a big smile on your face. I’m excited to report that right now The Optical Boutique is having a moving sale! On September 30th they are moving into their new bigger space in Kerrisdale and until then, they are offering great deals on their current stock. Happy Shopping!

Now for more of the rest of my outfit…

My Top 5 Shopping Tips for Eyeglasses

My Top 5 Shopping Tips for Eyeglasses

My Top 5 Shopping Tips for Eyeglasses

Outfit details: J.F. Rey houndstooth cat-eye frames- The Optical Boutique, Clover Canyon printed dress- Winners, black and white heels- Town Shoes, white Chanel handbag- vintage, gold plate necklace- H&M, large gold spike bangle- gift, giraffe bangle- Hudson’s Bay, gold stack rings- Winners, small gold spike bracelet- Stella & Dot, gold watch- Michael Kors.

Style Your Home: Top 5 Vancouver Shops for Home Décor

Top 5 Vancouver Shops for Home Décor

My home featured in Framework Magazine, photo by Jeremy Jude Lee.


I have a confession to make…I am a huge sucker for home décor. Now don’t get me wrong, I adore fashion and beauty know-how, dedicating much of my professional career to uncovering the best in fashion in our city (which I still very much love doing), but late at night when I’m scouring Pinterest before bed, it’s “brass and glass” or “Hollywood regency” or “marble countertops” that seem to go into my search box more often. Decorating my home and injecting my personal taste throughout it these last few years have become real passion projects of mine, and after having lovely opportunities to share my home in Framework Magazine and on my friend Randa’s blog The Unprecedented (in addition to my own), many readers have emailed me asking where I source my items.

Mixing up my favourite cocktail inside my home for Framework Magazine, photo by Jeremy Jude Lee.

Mixing up my favourite cocktail inside my home for Framework Magazine, photo by Jeremy Jude Lee.


I take pride in the fact that many of my treasures are thrift. Although this gives new life to previously discarded items, it unfortunately doesn’t allow for many duplicates. So instead of going through where I sourced each and every item, I’ve complied a list of my top 5 favourite shops in Vancouver for you to check out (both new and thrift) so that you too can find you own special treasures.

1. Lofty Living – 610 Columbia Street, New Westminster

Top 5 Vancouver Shops for Home Décor

Inside Lofty Living, photo from Instagram.


This gem in the heart of New West’s heritage downtown district is full of wonderfully chic and carefully curated accessories and furniture for the home. The aesthetic is glam but with touches of modern, seen in such items as mirrored bedside tables to ceramic stag heads. Lofty Living also has a great selection of customizable, made-to-order furniture pieces from headboards to couches. Did I mention it’s only a short minute walk from the skytrain? BONUS.


2. The Main Sellution – 3206 Main Street, Vancouver

Top 5 Vancouver Shops for Home Décor

Inside The Main Sellution.


The Main Sellution is a second-hand consignment furniture shop that specializes in antique, vintage or highly unique pieces. They have a really good selection, and often add to their inventory every few days, if not everyday. I find that for the most part, their prices are reasonable, and they do offer affordable delivery for larger items. They also recently started offering painting workshops, so you can now learn how to refurbish your antique find from them as well.

The Main Sellution’s Facebook Page

3. L’Atelier Home – 452 West Cordova, Vancouver

Top 5 Vancouver Shops for Home Décor

Inside L’Atelier Home, photo by M’c kenneth Licon.


I first came across the new and upcycled furniture and accessories shop L’Atelier Home on a walk in Gastown when they were just opening. The paint was still drying, but owner Linda still made sure to introduce herself and chat about her passion for home décor and design. Since then, the shop has really made its mark in the neighbourhood, even expanding into a larger retail space next door. Moroccan poufs, French provincial settees, Voluspa candles and frame-worthy prints (including a selection from Randa’s I See Noise Prints) line the walls of L’Atelier Home. But it doesn’t end there. Linda also provides more selection to her customers through their online site.


4. Value Village- ALL LOCATIONS

Top 5 Vancouver Shops for Home Décor

Value Village on Victoria Street.


I have been going to Value Village since my teenage years, but more recently I’ve stocked up on home goods just as much as funky belts and purses. The key with shopping for home décor at a thrift shop is to be open-minded. Going there with a specific shopping list will leave you disappointed, as it’s almost impossible to find exactly what you’re looking for since items are so varied and diverse. So it’s best just to be patient and allow yourself a lot of time to discover new treasures. A lot of people ask me which Lower Mainland location is my favourite, and that I can’t answer as I’ve found great things at all of them. Just don’t go on a weekend!


5. Homesense- ALL LOCATIONS

Top 5 Vancouver Shops for Home Décor

The vast selection at Homesense.


Homesense to me is like drugs to an addict (I don’t mean to be crude, I mean that in the most honest and sincere way!). I crave, obsess and fantasize about my visits, and when they do happen, it’s like a sick high when I find a Lucite tray for $29 rather than the $100 it costs at other retailers. Not joking. If there were Homesense Anonymous I would be their honourary member. “Hi, I’m Mana and I’m a Homesenseoholic”, here’s why: great deals, new stuff every week in all home departments (furniture, lighting, bed, bath, home accessories, kitchen, and garden), and it takes care of my need for treasure hunting. Because that’s what is key, Homesense, just like thrift shops, needs patience, time and a good eye. Don’t expect to find the perfect item each visit, but when you do BUY IT, because it won’t be there tomorrow…or in an hour. Did I mention I was at Homesense too? 😉


STYLED IN: New Boutique Openings in Vancouver

It’s no doubt that Vancouver is on the verge of a fashion revival thanks in part to a long list of new retailers popping up in the city. In the last year alone, US heavyweights like Victoria Secret, Tory Burch, LOFT, and Marshalls have opened Vancouver locations, allowing a more diverse offering for Vancouver shoppers. But if big store brands or retailers aren’t your cup of tea, here’s a list of new boutique openings that favour a more exclusive, one-of-a-kind experience:

1. Max Mara ‘s Bridal Boutique, the first in North America (3025 Granville Street)

Max Mara Bridal Boutique

Inside Max Mara Vancouver’s bridal boutique. Photo by Viranlly Liemena.


Tucked away at the back of the new 3,850 square foot Max Mara Vancouver flagship location (previously the Windsor Gallery), the bridal boutique offers an intimate and personalized shopping experience that’s by appointment only. Up until now, brides looking for the iconic Italian brand’s wedding gowns had to fly to Europe, and even then, only to certain locations.

Max Mara Bridal Boutique

Holding one of Max Mara’s bridal gowns in their new Vancouver bridal boutique. Photo by Viranlly Liemena.


Today, Max Mara’s Vancouver bridal boutique offers 14 Giambattista Valli-designed gowns to choose from through a prêt-à-porter concept, meaning that all size runs of the gowns are kept in stock at the store, with in-house dressmakers doing custom-fit alternations in as little as one day. This way, no Max Mara bride has to wait months for her gown to arrive before a fitting.

Max Mara Bridal Boutique

Chic accessories at Max Mara’s Vancouver bridal boutique. Photo by Viranlly Liemena. 

Max Mara Bridal Boutique

A beautifully displayed Giambattista Valli- designed bridal gown stands at Max Mara’s Vancouver bridal boutique. Photo by Viranlly Liemena.


When touring the shop with Catherine Guadagnuolo, president of Vestis Fashion Group, who introduced Max Mara to the Vancouver market 30 years ago, I was taken by the luxurious fabrics like silk tulle, and the classic simplicity that the gowns offered, proving that head-to-toe beading and sequins aren’t always required for a glamorous wedding day ensemble. Where Max Mara offered sparkle was in their delicate accessories, such as tiaras, headpieces and veils. But perhaps the biggest surprise of my tour was discovering the price points; all the gowns range from about $2,500 to $4,000, a welcome notion when buying probably the most expensive purchase in your closet.

2. Judith and Charles West Fourth Avenue (2207 West 4th Ave.)

Judith and Charles West 4th

Judith and Charles West 4th. Photo by Hong Photography.


I’ve been a long-time fan of Judith and Charles, the Canadian womenswear brand that was founded in 2008 by duo, Judith Richardson and Charles Le Pierrès. What drew me to the brand and keeps me a fan today has always been their extremely well executed tailoring, and fresh approach to modern office attire. So you can imagine how excited I was to hear that Judith and Charles was opening a new location in my Kitsilano neighbourhood, their third in Vancouver, giving me a dangerous proximity to their gorgeous and timeless pieces like blazers, pencil skirts and day-to-night dresses.

Judith and Charles West 4th

Inside Judith and Charles’ new West 4th location. Photo by Hong Photography.

Judith and Charles West 4th

Beautifully displayed separates and sweaters line the shelves of Judith and Charles’ new West 4th boutique. Photo by Hong Photography.


I recently visited Judith and Charles’ new West Fourth location during their launch party, and was greeted by a much larger store, set against a clean white backdrop, carrying the brand’s full collection, including some much-coveted accessories. Read my full Judith and Charles’ experience on Vancity Buzz, in the meantime, here are some highlights from the launch:

Judith and Charles West 4th

My dear friend Kendra Hagerman of Curated Taste and I at Judith and Charles’ West 4th opening celebration. Photo by Hong Photography. 

Judith and Charles West 4th

A favourite breezy summer dress from Judith and Charles’ Spring/Summer 2014 collection. Photo by Hong Photography. 

Judith and Charles West 4th

Celebrating Judith and Charles’ West 4th opening with stylish sisters Lien and Andrea Yeung from The Soulcialite and talented men’s stylist and photographer Viranlly Liemena. Photo by Hong Photography.


3. Obviously Chic Pop Up Shop, Open until April 7 (At The Chinatown Experiment, 434 Columbia Street)

Obviously Chic Pop Up Shop

Inside Obviously Chic’s Vancouver Pop Up at The Chinatown Experiment.


An explosion of sparkle and girly gorgeousness has made its way into Vancouver’s Chinatown by way of online retailer Obviously Chic. Located at rotating shop space The Chinatown Experiment, Obviously Chic’s first Vancouver popup offers much of what shoppers have come to expect from its fun e-commerce site: shabby chic décor, statement necklaces, flirty tutus, and feminine pieces that beg for a night on the town with your closest girlfriends.

Obviously Chic Pop Up Shop

Lovely ladies modelling Obviously Chic’s girly and fun merchandise. 

Obviously Chic Pop Up Shop

Tutus, graphic tees and statement necklaces make up Obviously Chic’s must-visit Pop Up in Chinatown.


Owner and founder Jessica Cote began doing popups for her online store five years ago in her native Saskatchewan, and has still stuck to her original mandate of providing must-have pieces that are affordable…like seriously affordable, most items are under $100. But hurry, the Obviously Chic Vancouver pop up is only open until Monday, April 7 before taking its gems to the next lucky town.

Consider yourself, styled-in!

Styled-IN: TODAY Boutique

Owner Amaly Narong poses outside of her Gastown boutique, TODAY.Photo by Mitra Mansour.

Owner Amaly Narong poses outside of her Gastown boutique, TODAY.
Photo by Mitra Mansour.

Accessories hang from the walls of TODAY.  Photo by Mitra Mansour.

Accessories hang from the walls of TODAY.
Photo by Mitra Mansour.

Most Vancouverites, expats, and even some of the city’s visitors are aware of Gastown’s cool factor when it comes to being a hub for fashion, design, and chic locales to consume food and drink. In recent years, more and more independent one-of-a-kind boutiques have been popping up in the neighbourhood, proving that if it’s something unique you’re after, skipping the crowds on Robson and heading straight for the cobble streets of Gastown will be your best bet. Speaking of unique, I knew there was definitely something special about Amaly Narong, the owner of Gastown boutique TODAY, when I met her many moons ago. Her effortless bohemian style, passionate personality, and down-to-earth vibe always left an impression, and those are the same qualities that welcome customers when they step through her Powell Street store. On the window it reads, “TODAY YOU ARE SPECIAL”, a perfect tag line for what this boutique offers: contemporary women’s fashions from international and local independent labels (many of which you can’t find anywhere else), displayed in a beautifully designed store, all at a price point that’s affordable. That combination would make any gal feel special, I’d say. On a recent visit to TODAY, Amaly and I chatted all about her love for fashion, which took her from studying fashion design at Blanche MacDonald, to interning at Nanette Lapore in New York City, to being the managing director Oak + Fort, to finally opening TODAY. Here are some of the highlights:

First off, who are your style icons?
Stevie Nicks is a big influence for me because she’s so comfortable in her own ways, there’s this unapologetic demeanor about her that I really like. The Olsen twins, I love them. And I like a lot of men’s fashion as well, for example, Johnny Depp, I love the clothes that he wears, and I love how they almost have an androgynous nature too, something that both a male could wear and a female could wear.

Amaly shows me some of the soft feminine pieces at TODAY.Photo by Mitra Mansour.

Amaly shows me some of the soft feminine pieces at TODAY.
Photo by Mitra Mansour.

How would you describe the TODAY girl?
The TODAY girl really values comfort, is definitely fashion conscious, and is consumed by fashion as well, so always researching blogs, looking at magazines, and looking at street style. We really focus on the female who is either early in her career or just finishing post-secondary.

What do you think makes TODAY unique compared to what your competitors are doing?
We really do a lot of research on our customer, so we’re constantly on blogs, the same blogs that they’re checking out, the same labels that they’re taking note of. But something that is also really important to us is the morals and ethics of the business, where the designs are made, where the products are manufactured, and who their customer profile is. We aim to bring fashion-forward concepts (before anyone else can) that still align with our morals.

Minimalistic displays and industrial décor highlight unique accessories at TODAY.Photo by Mitra Mansour.

Minimalistic displays and industrial décor highlight unique accessories at TODAY.
Photo by Mitra Mansour.

Your store also has a lot of vintage incorporated with the new pieces, why did you want to merge both in your store?
I’ve always been a big vintage collector myself, I love vintage. I think a lot of current fashion is influenced by the past, so that’s the main reason we brought it in. We also want to let people know vintage clothes is a sustainable way to live, it gives clothes a new purpose.

Your store not only has beautiful pieces, but also is beautiful to look at. What was your vision when you were designing the interior look of the store?
I wanted to keep it really minimal, to have an industrial feel. My boyfriend is a carpenter and when I was first putting the vision of the store together, we collected a bunch of images that inspired us. Luckily, a lot of the job sites that he works on, they dispose of the material once when they’re done with it, so we said, why not keep it, collect it and make something of it. So a lot of the materials that we used in the store are reclaimed. We wanted people to come in and almost feel like it’s a secret, like it was a vacant warehouse that we just put a lot of pretty clothes in. That way, when it’s a minimal environment, you also focus on the clothes a bit more too.


Photo by Mitra Mansour.

Photo by Mitra Mansour.

TODAY is located at 158 Powell Street in Vancouver…consider yourself Styled-IN.